JUNE 2013 MSCC FALLEN STARS: THE LIFE CYCLE FROM BRAND NEW GLORY TO FORGOTTEN JUNK

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june13-fallimgp7483-003These is nothing like that first new car. The smell, the factory fresh ride and performance and the sheer pride are the intangibles that sell new over used.

There’s a honeymoon with a new car and it typically lasts a year.

Nobody has actually studied whether there’s any direct correlation between a year’s grace for a new car and Detroit’s relentless desire to make last year’s model look ancient in the 1950s and 60s.

Regardless of the reason, eventually that new car gets taken for granted and suffers more wear and tear in daily use. Then that fateful day arrives when it won’t start and suddenly that new car honeymoon phase is long gone.

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More years go by, the car gets a new owner, then another and finally it ends up like many of this month’s Fallen Stars….an image of a car or truck that used to be somebody’s pride and joy.

Now it’s a metal cube over in China.

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For past MSCC Fallen Stars please follow this link.

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