MSCC TIME CAPSULE:A COSMICALLY FAR-OUT PSYCHO-DERMIC HIPPY MUFFLER AD FROM 1970

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june retroaimgp1577-1I read this muffler ad from a 1970 car magazine and almost needed a translator for the opening line-

“If your bag is leaving ’em all alone baby… Arvin has a goodie for you that steps up your go-power…”

Loosely translated, it meant that Arvin Muffler had a flow-through after market muffler that would allow your engine to breathe better and subsequently increase your horsepower and ability to compete on the street.

The muffler also had a “turned-on sound”, a feature that was likely a Timothy Leary option in 1970.

The ad’s last message:This is where it’s at“, a sentiment that indicated that muffler buyers of that era had arrived at the ultimate point of heavy-ossity available in 1970 through muffler purchases.

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The only puzzle in the ad was the bold-faced opener “Comin’ on strong!” The phrase was the title of a 1966 Brenda Lee song of the same name. A mildly country song would seem like an odd addition to the ad.

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But that is what people did in 1970their own thing-and this muffler ad was no exception to that rule.

Far out man.

Jim Sutherland

More retro car topics at-https://www.mystarcollectorcar.com/


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