I’ve been to a few Steel Dreamz car shows and the first thing that struck me was how weatherproof this show is—thanks to a covered show area.
The other thing that struck me was how much variety there was, because everything on four (or more) wheels is welcome at this event.
The first reason is simple: Steel Dreamz runs a good show because they take care of details like food vendors and parking so everything is accessible. The Charlesglen Toyota lot works so well, it’s like they put a car show in their business plan.
The second reason is also good. This event is purpose-driven because they pick a local charity every year to show support for the community. It’s their way of giving back to the Calgary community that has given their business so much support. This year’s show was held on June 3, 2023—you can follow this link to get all the details.
Ashley Brockhurst is the Director of Marketing and Health and Safety at Charlesglen Toyota, and she was happy to explain who the lucky charity is for the 2023 event:
“We are so pleased to announce the 2023 Charity Recipient for our 6th Annual Steel Dreamz Charity Show N Shine. Congratulations to The Calgary Police Youth Foundation. The Calgary Police Youth Foundation is a charitable organization that has a purpose to keep children and youth safe from crime and victimization. Together, with our sponsors and car community, our donation will help provide services to individuals at risk of criminal involvement or becoming victims of crime. To Learn more about this charity, and the work they do, visit their website”.
These charity organizations do well because Charlesglen Toyota gives them a high profile at the show, and they make announcements about the charity throughout the event.
The third reason is how much history there is at Steel Dreamz—they extend across 100 years of automotive history, so kids get a major lesson in where cars came from and where they are now.
The fourth reason is the socializing between car guys.The contrast between these cars and trucks is startling because you can travel a century under one tent– but what I noticed was how easily car guys from different camps mingled at this show.
There’s a big difference in technology between cars separated by seven or eight decades, but the bond comes from learning new stuff about old—and new cars.
The fifth reason is how this show is growing. Ashley is really happy with how well these shows have done in the past and she was really looking forward to the show on June 3, 2023. Steel Dreamz wasn’t held in 2020 because of restrictions, and the date was moved the next year, but now it was back to its familiar first Saturday in June spot for the second year in a row.
By: Jerry Sutherland
Jerry Sutherland is a veteran automotive writer with a primary focus on the collector car hobby. His work has been published in many outlets and publications, including the National Post, Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette, Saskatoon StarPhoenix, Regina Leader-Post, Vancouver Sun and The Truth About Cars. He is also a regular contributor to Auto Roundup Publications.
- CLICK HERE TO SIGN UP FOR THE NEWSLETTER
- CLICK HERE to Like us on Facebook
- CLICK HERE to Follow us on Twitter
- CLICK HERE to Follow us on Pinterest
Please re-post this if you like this article.