SEPTEMBER 21, 2010: A FEW SURE-FIRE WAYS TO MAKE YOUR CAR STORY LESS INTERESTING

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Our reason for existence is pretty simple: we want to tell your car or truck story.

 

We want to know why you own a vehicle that comes from a bygone era of memories and styles.

 

‘You tell us why you own what you own from the golden past and we put it in writing. It’s a pretty simple concept and it is always interesting to hear the story from the owner.’

 

Well…almost always.

 

The top of our list for non-stories are guys who are temporary owners. The “For Sale” sign on a vintage ride has a zero interest factor for us and we are not talking about financial terms here.

 

We would like to talk to the next guy who bought the vehicle from these guys to connect the right dots. The new owner may have an emotional reason for ownership, and that is the angle that works for us.

 

As stated earlier, the emotional side of ownership is the sole reason for our existence. Sure we could talk about the optioned-out rarities that have a built-in upside from an investment point of view. As a matter of fact, we do include these factors in some of our stories- mostly because we realize that many car guys have to really sell the old car concept to their wives. That is never an easy task, and it has been a part of many stories that we have done in the past.

 

It is part of the blood in the game that is so familiar to any car guy who has had to balance his old car addiction with the survival of his marriage. So a temporary owner at a car show is not a big draw for us.

 

Second on our hit list are the fake car guys: the kind of guys who have bought old cars on a whim and feel no real attachment to the vehicle. They have little explanation for the purchases beyond a bizarre kind of soulless impulse buy. We can only hope that they do not make dog ownership decisions the same way. Dogs and old cars deserve a much better owner and fate.

 

We don’t even pretend to understand the guys who buy vintage cars in a loveless relationship. They have sucked the sheer joy of ownership out of the equation and replaced the emotional side of this experience with a shrug and massive indifference.

 

Fortunately we have found that most owners fall well outside of these narrow and depressing boundaries, so our job is relatively easy. We walk up to the first car we see and start taking notes about the beautiful relationship between vintage ride and owner.

 

‘The rest is easy.’

 

Jim Sutherland @mystarcollectorcar.com

COMMENTS

DENISE:”ha ha so true here, a real lover would  NEVER sell their old dog,  or vehicle… play for keeps  :)”

BOB:”The former Ms fought like hell to keep the dog, (which she promptly gave away) got the ’59 chev as small part of settlement, then left it standing outside with all windows open for summer and fall until the neighbourhood cats and wasps ruined the interior.  Then called the towing guys.  Boy talk about commitment – sure showed me!!”

SARAH:”and you know the story of RED and the Love I have for the beast right? My hubby would sell him in a minute I’m working on twelve years of a romance with my boy I love that truck and it most likely will become my grandson’s one day. Some things are just NOT FOR SALE :)”

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