THE 2024 ESRA CAR SHOW—SUN AND FUN IN THE VALLEY

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Next year will be the 40th ESRA (Edmonton Street Rod Association)—they led into it with another great show in the river valley yesterday.

I’ve learned over the years that the ESRA shows are all about location and this year’s show was no exception.

They’ve picked the Whitemud Equine Association for the last few years and it’s a winning venue because the whole show is on grass.

Jerry Sutherland

The first thing I found at ESRA 2024 was a 1951 International Harvester L-130.

This IHC had a rat-roddish look to it that drew people in like free beer at an AA meeting, but the best part about this truck is that it’s still on a jobsite as a welding rig. There’s a lot more to the story–you’ll have wait until later this year for all the details because it’s a future MyStar owner’s story.

There was a 1957 Ford Custom that looked stock on the surface but there was (like the IHC) –a lot more under the skin.

The owner took it on a solid road trip days after it hit the street so that was a great shakedown run to sort out any potential issues. How did it do? You’ll find out later this year on MyStar.

An old school 1927 bucket-T roadster/pickup with a custom trailer behind it will always draw me in, so I found the owner and took the story.

He had a billboard full of details, but the best part is he drives his street rod through any kind of weather. If you want the full details, you’ll see them on MyStar in a few months. It will be worth the wait because the story behind the car is as cool as the car.     

I spotted a ’32 Ford tribute street rod at ESRA 2024, and it had enough visual appeal for me to get the story.

This car was built to be a driver, so it has the right formula for long-distance runs, but the owner had just put it on the road a few days earlier. You’ll learn more about this tribute Deuce Ford on MyStar later this year.

Jim found a one-owner 1976 Cadillac Sedan de Ville at the show.

This one has 80,000 original miles on it and the best part is it’s going to be in the July 2024 Michener-Allen Collector Car Auction. The next owner will be the second registered owner of this big, bad 70s Caddy.

Jim also spotted a rare 1937 Mclaughlin-Buick at the ESRA show.

This car was built to drive, and the plan worked out, because the owner has put 35,000 miles on it. You may wonder how he did that. You know the answer—look for the full story in a few months. It’s a good one.

The last owner’s story Jim found was a 1970 Monte Carlo.

Car guys know these cars are climbing in value and this was a great example of a ’70 Monte. It’s not quite stock and yes—you’ll have to wait a few months to learn the secrets behind this early 70s classic.

Sun, fun and cool old iron the river valley—that sums up ESRA 2024.

Jerry Sutherland

By: Jerry Sutherland

Jerry Sutherland is a veteran automotive writer with a primary focus on the collector car hobby. His work has been published in many outlets and publications, including the National Post, Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette, Saskatoon StarPhoenix, Regina Leader-Post,  Vancouver Sun and The Truth About Cars. He is also a regular contributor to Auto Roundup Publications.

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