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WHY CLASSIC PICKUP TRUCKS ARE ON THE RISE IN PRICE AND POPULARITY

By on October 18, 2017
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It is no secret to car guys that vintage trucks are the rising rock stars in the hobby.

 

Classic trucks have taken a generous hike in prices and popularity when it comes to the vintage vehicle market

 

There are many reasons why older trucks are headed toward rock star status and MyStarCollectorCar will explain the rise of the classic trucks.

 

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The first reason is Hollywood. An old truck is like an old dog in terms of movie props for Hollywood. The old pickup wears its years well and is typically owned by a movie character who is a hard-working, honest, and stand-up kind of person.

 

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Old trucks help convince a movie or TV audience the owner of the old pickup is a believable character who is also one of us in many ways. Throw an old dog into the mix and an audience will definitely warm up to the warm and fuzzy combination.

 

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The second reason is an old truck will cross many generational boundaries for potential owners. The reason is pretty simple: Detroit is still making trucks-many trucks in fact.

 

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Trucks are a mainstay in terms of modern vehicle sales and are even bigger than their predecessors- which were old trucks. Consequently, size does not matter to younger owners.

 

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Additionally, modern trucks are still based upon the same pickup truck philosophy as the old trucks. New pickups are still rear-wheel drive and they still have a bed on back of the trucks’ cabs.

 

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The difference is new trucks ride like a vintage luxury car rode back in the day. In fact, the new trucks are actually better than a vintage luxury barge in many ways because the new trucks are quieter and have more creature comforts than old luxury barges.

 

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The new trucks will even handle better than an old car on the road and the new pickups will likely match or easily exceed the gas mileage of an old luxury car. Plus the new trucks are engineered to pull or haul a big load.

 

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But the basic driving experience of a truck is familiar to a large cross-section of car guys. They already know what it’s like to sit behind the wheel of a truck and can readily envision themselves behind the wheel of an old truck.

 

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They already know what it’s like to pilot a rear wheel drive vehicle and can handle the rear wheel power from this configuration. Thus an old truck seems more familiar to them than an old car because little has changed in terms of a basic format over the years.

 

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The advantage of an old truck is its unique appearance and this major factor is not lost on any generation of potential vintage truck owners. The fact a truck was manufactured long before a potential car guy was even born has little or no bearing on a young car guy’s desire to own an old pickup truck.

 

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Basically they want to own a pickup truck from a bygone era for the best of all reasons: Old pickup trucks are very cool and this fact has not gone unnoticed in the 21st century by any generation of potential vintage truck owner.

 

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Who can blame them?    

 

BY: Jim Sutherland

 

Jim Sutherland is a veteran automotive writer whose work has been published by many major print and online publications. The list includes Calgary Herald, The Truth About Cars, Red Deer Advocate, RPM Magazine, Edmonton Journal, Montreal Gazette, Windsor Star, Vancouver Province, and Post Media Wheels Section.  

 

 

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