Daily Features

JANUARY 17, 2013: PUT YOUR BEST FOOT FORWARD WHEN IT COMES TO SELLING A COLLECTOR CAR

By on January 17, 2013
jan13-fiximgp3149-001

jan13-fiximgp3149-001

 

I do not lead a particularly orderly life in many ways.

 

I may even be the complete opposite of obsessive compulsive behavior with a few exceptions: grammar, spelling and lack of attention to details on auction cars.

 

I realize that I fight a battle about attention to detail every time I attend a car auction or watch a car auction on TV.

 

The Barrett-Jackson auction provided a glaring example of an owner who missed a crucial detail on a 1971 Plymouth Road Runner; the guy failed to include the famous Beep Beep horn on the car.

 

As a matter of fact, he forgot to include any horn at all in his car and the TV guy showed us the wires to the horn instead of the horn itself with its signature sound. The TV ritual will always include a traditional horn honk if it is a Road Runner and if it has a horn.

 

jan13-fixrunner horn-001

 

The owner of the car did himself a huge disservice and may have even cost himself a few bucks with his casual approach to detail. He has imprinted a basic message on the potential buyers that he does not truly care about the car enough to solve a horn problem on a car where the horn matters more than on most cars.

 

Picture the average car guy at an auction. He is as skittish as a whitetail deer at an NRA convention because he has to take a gamble that the vehicle of his dreams does not become the vehicle of his nightmares.

 

jan13-fiximgp7986-001

 

He knows little about the vehicle other than a visual inspection of the car before it hits the auction floor. The owner is an anonymous face in the crowd who has his own reasons for selling the car and the potential buyer has little opportunity to take his inspection beyond a superficial look at the car.

 

jan13-fiximgp7976-001

 

The buyer has reason to fear the unknown and yet he is willing to take a leap of faith that all is as it appears with the vehicle. But little things matter a lot to the buyer so he will notice a missing horn, a burnt-out light, a missing piece of chrome, a dirty engine compartment or a filthy interior.

 

The potential buyer will notice everything about the vehicle because he is trying to talk himself out of the purchase and he will look for reasons not to buy it more than he will look for a reason to buy it. Lack of attention to detail will send up a giant red flag and he will be looking for red flags of any size to convince himself not to buy the vehicle.

 

jan13-fiximgp7981-001

 

He will itemize the flaws and apply that information to his purchase price high water mark and may even breathe a sigh of relief when the price pushes past his limit. He will pat himself on the back and conclude that a guy who never even cleaned the trunk mat never really cared about the car and is likely just another curber.

 

The devil is indeed in the details-or lack of same-when it comes to old iron.

 

Jim Sutherland

Follow us on Twitter

Like us on Facebook

Follow us on Pinterest

 

 

 

print
11345 Total Views 1 Views Today

About admin

You must be logged in to post a comment Login

Facebook

Featured Ads

Rear View Mirror

st imgp5872

JANUARY 31, 2015: MYSTAR EXTRA–HOW SOME GUY WENT HOME FROM ARIZONA WITH A MOVIE STAR

  One of the most interesting stories of early 2015 was about how a 1950s movie star was bought by a guy at an auction.   Now that we...

January 31, 2015 View more...
51-rockin ror tuck

JANUARY 27, 2014 (FEBRUARY 2014): GO WEST YOUNG MAN–AND WHILE YOU’RE THERE-BUY AN OLD PICKUP TRUCK

  Rory O’ Shea was a young rock jock from southern Ontario when he decided to head west in the back nine of the 80s and take a job...

January 27, 2014 View more...
feb13-70barimgp9983-002

JANUARY 25, 2013 (FEBRUARY 2013): 1970 BARRACUDA MAKES THE STOCK LOOK WORK FOR HIS WIFE’S DRIVER

  Dave and Tamara Lutz are the definitive car hobby couple because they bring “his and her” rides to the game.   Tamara is the proud owner of this...

January 25, 2013 View more...

DECEMBER 14, 2017: FIVE THINGS YOU NEED TO KNOW ABOUT CAR AUCTIONS

  Car auctions have become a TV hit thanks to extensive coverage over the last twenty years so auctions have been turned into show business.   They are run...

December 14, 2009 View more...

Most Viewed

My Star Showcase

MSCC Products and Services Showcase

These are all great businesses and they support MyStarCollectorCar through their advertising  so we can continue to bring you our  insight into the old car hobby 365 days of...

May 29, 2019 View more...

CLASSIC VEHICLES FOR SALE

MICHENER-ALLEN AUCTIONEERING LTD 20TH ANNUAL CLASSIC AND COLLECTOR CAR AUCTION JULY 27, 2019 CALGARY, AB   Click here for more information     EG AUCTIONS 12th ANNUAL CALGARY PREMIERE...

January 12, 2019 View more...

MSCC MARKET REPORT 2019

  MSCC MARKET REPORT 2019   Welcome to the MyStarCollectorCar Market Report.   This will be a regional look at prices for collector vehicles based on actual sales so...

August 3, 2017 View more...

JULY 2019 CAR SHOWS AND EVENTS

  JULY 2019 CAR SHOWS AND EVENTS     JULY 1: SALTSPRING ISLAND, BC Canada Day Show and Shine 250-537-9749   JULY 1: ROCKY MTN HOUSE, AB We are...

September 19, 2015 View more...

More At My Star

THE MICHENER-ALLEN COLLECTOR CAR AUCTION – IT’S LIKE CHRISTMAS IN JULY

  Michener-Allen is an auction company that sells big trucks, big fleets, big construction equipment and everything in between over the course of a year.   They’re really good at big auctions but once a year they like to go down a different path.   It’s like Christmas in summer when Michener-Allen hosts a collector See More

MYSTARCOLLECTORCAR’S DOUBLE-HEADER CAR SHOW DAY PRODUCES GREAT STORIES

  The only thing better than a Saturday at a car show is a Saturday at two car shows.   All MyStarCollectorCar needed was an opportunity to hit two shows this past Saturday–plus the fact the two towns in question are only about 20 minutes apart in terms of distance.   We at MyStarCollectorCar are See More

THE PERFECT SPACE NAME CARS TO CELEBRATE THE 50th ANNIVERSARY OF THE MOON LANDING

  The biggest event of 1969 wasn’t Woodstock but it did occur during the legendary Summer of ’69.   It was the Apollo 11 mission and the highlight came on July 20, 1969 when Neil Armstrong stepped off the lunar module Eagle and into history.   The 50th anniversary of this incredible event is a See More

1969 MOD TOPS…THE YEAR PLYMOUTH JOINED THE HIPPY MOVEMENT

  The 1960s have long been recognized as one of the most tumultuous decades in recent history because it was an era of massive social changes in ten short years.   One of the by-products of the 1960s was the world of psychedelia that was promoted by hippies and pop culture at the time.   See More

Editor’s Picks

JULY 2019: 1980 TRANS AM 4.9 TURBO—27 YEARS LATER IT STILL HAS MAGIC THANKS TO A NEW HEART

  An ongoing personal history with a vintage ride is one of the best scenarios MyStarCollectorCar.   The reason is simple—the story behind the car practically writes itself.  ...

July 22, 2019 View more...

THE MICHENER-ALLEN COLLECTOR CAR AUCTION – IT’S LIKE CHRISTMAS IN JULY

  Michener-Allen is an auction company that sells big trucks, big fleets, big construction equipment and everything in between over the course of a year.   They’re really good...

July 21, 2019 View more...

A BUSINESS GIVES BACK TO THE COMMUNITY WITH A CAR SHOW AT A CARE FACILITY

  One of the things MyStarCollectorCar has learned over the years is car guys have a strong sense of community and are willing to go the extra mile in...

July 7, 2019 View more...

FLEX-A-LITE’S COLE QUINNELL EXPLAINS HOW YOUR RIDE CAN BEAT THE HEAT THIS SUMMER

  One of the biggest challenges faced by car guys is summer heat and its effect upon their beloved vehicles. In fact, the summer car show season can turn...

April 24, 2019 View more...

Car Shows and Events

A BUSINESS GIVES BACK TO THE COMMUNITY WITH A CAR SHOW AT A CARE FACILITY

  One of the things MyStarCollectorCar has learned over the years is car guys have a strong sense of community and are willing to go the extra mile in...

July 7, 2019
FIVE QUESTIONS ABOUT ST ALBERT’S ROCK’N AUGUST

  St. Albert Rock’n August is one of the premiere events of the summer car show in Canada.   This is a massive event and it takes place over...

March 12, 2019
JULY 27, 2019 20th ANNUAL MICHENER ALLEN CLASSIC AND COLLECTOR CAR AUCTION

MICHENER-ALLEN AUCTIONS FEATURE: 1968 FIREBIRD 400 AT THE 20th ANNUAL COLLECTOR CAR AUCTION JULY 27, 2019     The best way to celebrate the 51st birthday of a classic...

June 19, 2017
EG AUCTIONS PRESENTS THE 12th ANNUAL RED DEER FALL FINALE COLLECTOR CAR AUCTION

Auction Details Preview Date: September 6 – 8, 2019 Sale Date: September 6 – 8, 2019 Location: RED DEER, AB Address: WESTERNER PARK 4847A 19TH ST COLLECTOR CAR AUCTION...

April 21, 2017

Ads

Ads responsive