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MSCC JUNE 25 STAR OF THE DAY: CHRYSLER CORDOBA—THE LATE 70S FORM OF PERSONAL LUXURY

By on June 24, 2017

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MSCC JUNE 25 STAR OF THE DAY: CHRYSLER CORDOBA—THE LATE 70S FORM OF PERSONAL LUXURY

 

Personal luxury cars go back many decades but they really took off in the 1940s with cars like the Lincoln MK I.

 

The Chrysler letter cars in the 50s, the Thunderbirds in the 60s and the Monte Carlos in the 70s were all versions of the personal luxury car.  

 

This MSCC Star of the Day Chrysler Cordoba was a late entry in the game.

 

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It was the late 70s form of personal luxury.

 

MSCC JUNE 24 STAR OF THE DAY: ’56 LINCOLN PREMIERE—WHEN YOU WERE AT THE TOP OF YOUR GAME IN THE 50S  

 

The 1950s were a period of tremendous growth.

 

Families got bigger, paychecks got bigger and cars got bigger because of those bigger paychecks.   

 

This MSCC Star of the Day 1956 Lincoln Premiere was what upwardly mobile 50s types drove when their paychecks got really big.

 

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It was the reward when you were at the top of your game.

 

 

MSCC JUNE 23 STAR OF THE DAY: VW VAN—THE ULTIMATE PR MACHINE

 

Public relations take many different forms in 2017.

 

The new digital age means most forms of public relations/advertising takes place in cyberspace on various venues like Facebook or Twitter.  

 

This MSCC Star of the Day VW van is an old-fashioned form of marketing and it’s still very effective.

 

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It’s the ultimate PR machine.

 

 

MSCC JUNE 22 STAR OF THE DAY: ’59 SQUAREBIRD—THE T-BIRD WITH THE LEAST AMOUNT OF LOVE

 

The tri-five T-birds (’55-57) were icons from the day the first one rolled off the Ford assembly line.

 

Their successors—the ’58-60 Squarebirds were never held in the same regard but they sold better.

 

This MSCC Star of the Day ’59 T-bird was in traffic a few years ago.

 

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They were the T-birds with the least amount of love but they’re sure cool nearly 60 years later.      

 

 

MSCC JUNE 21 STAR OF THE DAY: IT’S SUMMER SO SHOULDN’T IT BE A BUCKET T?

 

Summer 2017 has officially begun and that’s a signal to every car guy on the planet to get out the old iron.

 

If you’ve got a roadster, then that makes hitting the street even more of a priority.

 

This MSCC Star of the Day Bucket T is a good fit for an obvious reason.

 

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It’s summer—shouldn’t it be a Bucket T?

 

MSCC JUNE 20 STAR OF THE DAY: CLASSIC BRITISH SPORTS WITH HOME FIELD ADVANTAGE

 

British builders dominated the open sports car market for decades.

 

Great Britain built affordable, fun, sporty, two-seater vehicles by the millions but over the years most of them have disappeared from their native country.   

 

That’s why this MSCC Star of the Day Austin Healey Sprite (spotted yesterday) was such a cool sight.

 

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It was a classic British sports car with home field advantage.  

 

MSCC JUNE 19 STAR OF THE DAY: ’55 CHRYSLER—DAWN OF THE EXNER ERA

 

Chrysler was known for building functional, dependable, well-built cars over the years but few of their customers bought post-war Chryslers for their style.

 

That all changed when Virgil Exner joined the team and inspired the Forward Look era.

 

This MSCC Star of the Day ’55 Chrysler was at the head of the line when the Forward Look style kicked in and set trends in Detroit.

 

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It was the dawn of the Exner era.

 

MSCC Star of the Day Sponsored by Southside Dodge

 

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