Daily Features

JANUARY 2018: ’47 MERCURY MONARCH PICKUP—DID THEY EVER MAKE ONE?

By on January 19, 2018

IMGP0373

 

The custom car world is full of odd combinations.

 

There are vehicles that were never even a concept at the factory yet they exist because someone had enough imagination and talent to build them.

 

This 1947 Mercury Monarch pickup is one of them.

 

It’s an unusually Canadian mix of 1947 Ford Monarch and Mercury truck box. They are both rare pieces of the puzzle so this truck (registered as a truck in 2017) that never was is very likely the only one in the world.

 

IMGP0380

 

The Monarch was an upscale model for Canadian Ford dealers to fill the gap between base Fords and the higher-end Mercury models. They were designed to attract customers with a slightly bigger budget than the average Ford buyer.

 

IMGP0376

 

The Mercury trucks were also a means for Ford to sell their trucks in smaller towns where there was only a Mercury dealer—an occurrence that was fairly common right after the war.

 

IMGP0370

 

In both cases, the strange brand name and trim is still a puzzle to Americans so this truck would be a full blown mystery to them.

 

ad-MSCC Logo

 

Darlene Knie is the proud new owner of this highly unusual hybrid but she could easily be called the accidental owner. She was on a truck search with her nephew when she saw this ’47 Monarch on a dealer’s lot. She expressed some interest in the custom truck but the sales guy set the hook when he offered to take her for a drive.

 

IMGP0372

 

Darlene said she asked herself “What the heck was that?” and then she knew she “just had to have it”. The test drive sealed the deal.

 

This custom truck was a brand new experience for Darlene so she hit the road just to get the feel of her Monarch truck. She was highly impressed with the road manners of this pickup and most of the credit goes to its Camaro front end. Darlene said she “puts it in gear and it drives nice” and it has plenty of power plus she said the seats are comfortable and the tilt steering is great.

 

IMGP0378

 

The Monarch’s original flathead V-8 is long gone and now there’s a small block Chevy under the hood. Darlene was graphic in her description of the performance—she said it will “sure squeal the tires” when she hits the gas. Her only complaint is she has to “clean the bugs off it” after a run because she doesn’t spare the horses on the road.  She passed a guy driving a newer truck and he thought it was an invitation to a race but Darlene explained how she “just wanted to pass him—not race him” so the speed got into the higher range.

 

IMGP0369

 

Darlene wants to hit the car show circuit and soak up the atmosphere at many car show in her Monarch custom. The truck already draws a lot of scrutiny at shows because a lot of car guys are simply trying to figure out what it is and whether they actually built one at the factory.

 

IMGP0381

 

This truck is destined to be her nephew’s eventually—she said she “bought his dream truck for him” but it might look a little different before then because she’s considering a new paint job.

 

IMGP2947

 

Darlene said she’s thinking about painting it black with spider web trim and calling it “The Black Widow”.

 

Jerry Sutherland

 

CLICK HERE to Like us on Facebook

 

CLICK HERE to Follow us on Twitter

 

CLICK HERE to Follow us on Pinterest

print

71616 Total Views 3 Views Today

About admin

You must be logged in to post a comment Login

Facebook

Featured Ads

Rear View Mirror

oct12-66coro-64 chrysler-001

OCTOBER 6, 2012: NEWS FLASH–REALITY SHOULD RIDE SHOTGUN WHEN YOU BUY A VINTAGE VEHICLE

  I had a conversation with a car guy the other day and he was a little agitated about a recent car sale.   This guy is unfazed by...

October 6, 2012 View more...
oct 11-56chev jim pix 045-1

OCTOBER 2, 2011 STAR TRUCKIN’: ’27 TT ANOTHER REASON WHY THE HENRY FORD LEGEND WILL NEVER DIE

  Terrence McBride is the proud owner of a 1927 Model TT truck, and guys like him are the reason that Henry Ford’s best idea will always be around...

October 2, 2011 View more...

APRIL 2, 2010: FUSION GLASS LTD. RED DEER -THE CAR GUY GLASS SPECIALISTS

Fusion Glass Ltd. 101-6660 Taylor Dr Red Deer, AB T4P1Y3 (403) 342-1990 FUSION GLASS Andrew Pankratz is a hands-on guy. He’s also a car guy and he loves the...

April 2, 2010 View more...

OCTOBER 1, 2009: CANADIAN IRON-77 DODGE ROYAL MONACO –AN OLD POLICE CAR A NEW LEASE ON LIFE

  Obvious question-why is this vintage police car scary?   Obvious answer-how do those lights look in your rear view mirror when you know you’ve been speeding?   Fortunately...

October 1, 2009 View more...

Most Viewed

My Star Showcase

ADVERTISE YOUR NEW PRODUCT HERE

  This is a prime piece of advertising real estate because it’s parked in the most dynamic car hobby e-zine in Canada. Go to this contact form and get...

December 7, 2017 View more...

MSCC MARKET REPORT 2018

  MSCC MARKET REPORT 2018   Welcome to the MyStarCollectorCar Market Report.   This will be a regional look at prices for collector vehicles based on actual sales so...

August 3, 2017 View more...

MSCC Products and Services Showcase

These are all great businesses and they support MyStarCollector Car through their advertising  so we can continue to bring you our  insight into the old car hobby 365 days...

July 13, 2016 View more...

DECEMBER 2018 CAR SHOWS AND EVENTS MYSTARCOLLECTORCAR

  DEC 1: EDMONTON, AB  Michener Allen Auto Auction DEC 13: EDMONTON, AB  Michener Allen Unreserved Timed  Auction DEC 15: CALGARY, AB  Michener Allen Auto Auction     DEC...

September 28, 2015 View more...

More At My Star

AMERICAN MUSCLE–UNLEASH THE BEAST

AMERICAN MUSCLE Challenger parts have been a hit on AmericanMuscle ever since we have added them earlier this year. This holiday season, our most-popular product category just happens to be our Giveaway for this month. Coincidence? I think not!   AmericanMuscle’s latest giveaway, “Unleash the Beast”, gives participants a chance to win the exhaust system of their See More

MSCC DEC 13 FEATURE FIVE FOR FRIDAY: FIVE CLASSICS YOU’LL RARELY SEE AT A CAR SHOW

  Car shows are like grocery chains because they’re designed to showcase popular items.   Walk down the same aisle in the same franchise in any city and you’ll find the produce section in the same place in every store.   Retailers know what’s popular so they don’t want you to work too hard to See More

THE FIVE SENSES AND HOW THEY APPLY TO OLD CARS

  Every one of our five senses are easily applied to vintage vehicles.   We even have a sixth sense (like the kid in the movie of the same name) because car guys can also see dead cars.   However, we at MyStarCollectorCar will stick to the standard five senses to show how they influence See More

AUTO ARCHEOLOGY: HOW HUDSON BECAME PART OF THE MOPAR CLAN

  The Hudson was a standalone brand thrown into a massive car brand brawl that occurred during the early 20th century.   Self-propelled cars were a controversial concept and still encountered strong resistance from the horse-and-buggy crowd in 1909 when the Hudson debuted on the crowded car manufacturer scene.     Car makers had not See More

Editor’s Picks

DECEMBER 2018: A 1954 CUSTOM CHEVY PICKUP IS ALSO A DAILY DRIVER-SUMMER AND WINTER

  A 1954 Chevy truck was built to perform during a bygone era when they were used every month of the year.   These vehicles were built for hard...

December 10, 2018 View more...

NOVEMBER 23, 2018 FEATURE FIVE FOR FRIDAY: FIVE QUESTIONS WITH EG AUCTION’S TODD SCHWINDT

  EG Auctions has been a player in the western Canadian car hobby for years and they’ve grown to the point where they have expanded into the U.S. market....

November 22, 2018 View more...

GET COACHED ON THAT CAR PROJECT—REYNOLDS-ALBERTA MUSEUM VEHICLE RESTORATION WORKSHOPS

  Restoration projects are not easy.   In fact, a full restoration can be the most complex and difficult job you’ll ever take on but the pain is definitely...

September 3, 2018 View more...

FEBRUARY 8-10, 2019 PALM SPRINGS, CALIFORNIA EG AUCTIONS CARS STARS ROCK N ROLL Collector Car Auction

FEBRUARY 8-10, 2019 PALM SPRINGS, CALIFORNIA EG AUCTIONS CARS STARS ROCK N ROLL Collector Car Auction     NOVEMBER 1-4 2018 PALM SPRINGS CALIFORNIA CARS STARS ROCK N ROLL...

May 31, 2018 View more...

Car Shows and Events

ST ALBERT’S ROCK’N AUGUST: THE RAIN, THE PARK, AND A BRADY BUNCH CAR-PLUS A MOPAR FEST

  MyStarCollectorCar was on the road to St Albert, Alberta this past weekend for their annual Rock’n August car show held on the grass in their famous park system....

August 11, 2018
JULY 27, 2019 20th ANNUAL MICHENER ALLEN CLASSIC AND COLLECTOR CAR AUCTION

FEATURE CAR—THIS MONSTER ’69 CHARGER       The 2nd Generation Chargers are widely seen as one of the most iconic muscle cars ever built. They looked fast from...

June 19, 2017
FEBRUARY 8-10, 2019 PALM SPRINGS, CALIFORNIA EG AUCTIONS CARS STARS ROCK N ROLL Collector Car Auction

FEBRUARY 8-10, 2019 PALM SPRINGS, CALIFORNIA EG AUCTIONS CARS STARS ROCK N ROLL Collector Car Auction   NOVEMBER 1-4 2018 PALM SPRINGS CALIFORNIA CARS STARS ROCK N ROLL Collector...

April 21, 2017
DECEMBER 2018 CAR SHOWS AND EVENTS MYSTARCOLLECTORCAR

  DEC 1: EDMONTON, AB  Michener Allen Auto Auction DEC 13: EDMONTON, AB  Michener Allen Unreserved Timed  Auction DEC 15: CALGARY, AB  Michener Allen Auto Auction     DEC...

September 28, 2015

Ads

Ads responsive