Daily Features

NOVEMBER 8, 2013: HUB CAPS WERE A GREAT WAY TO DETERMINE WHERE A CAR STOOD ON THE FOOD CHAIN

By on November 8, 2013
wh-imgp9292

wh-imgp9292

 

Wheel covers have always played a role in the automotive industry, both as a protective cover for the components of the wheel and as car bling.

 

The more stylish the wheel cover, the higher price tag on the car.

 

A car from the past was built to suit the owner’s budget and station in life.

 

wh-imgp5666

 

Historically, a basic grassroots car usually came in a 2 or 4-door sedan model and was equipped with a 3-on-the-tree tranny, six-cylinder engine, a very modest trim package with extremely minimal use of chrome, minimalist single tail lights, black wall tires, bench seat and dog dish hub caps.

 

 

The dog dish hubcaps kept the frugal (aka cheapskate) approach to an automotive purchase alive and well during the Baby Boomer era when an impractical number of kids in a family necessitated practical car purchases.

 

In the immortal words of a 1955 Johnny Mercer song; “something’s gotta give” and that something was extravagance when it came to car purchases in the 50s and 60s. Cue the dog dish hub caps on the build sheet for Mr. and Mrs. Unplanned Giant Family and their expensive kid herd.

 

However the automotive industry did have a market for a customer who wanted to spend some extra cash on their new cars.

 

wh-aimgp2309

 

Presumably the customer was still single and had enough to disposable income to buy a car with only two doors and no door pillars between the front and back seats.

 

wh-aimgp2285

 

This kind of customer wanted a giant V-8, automatic transmission, power everything-including bucket seats, signal search radio, rear speakers with reverb sound positioned in the middle of the back seat, whitewall tires, enough exterior chrome to burn out retinas, many tail lights and full size wheel covers.

 

In fact expensive full-sized wheel covers were an important component of a Full Monty car purchase in the post-war 40s, 50s and 60s. The most expensive choices were found on Detroit’s automotive royalty with familiar names like Cadillac, Lincoln Continental and Imperial.

 

wh-dsc 0438

 

Some luxury car dealers offered sporty wire wheel-style covers, while after-market suppliers would offer the same upscale choice for free-spending-no-kid customers who wanted to add an extra touch to their rides during the height of the Baby Boomer era.

 

wh-imgp5629

 

The most important part of the equation was a very stylish wheel cover that said everything that needed to be said about the car: I don’t have kids and thus I can invest in blingey, wildly excessive automotive style that means full-sized wheel covers rather than full diapers.

 

wh-imgp0576

 

Back then the wheel cover choice made the owner and every hub cap-stealing juvenile delinquent very happy in the old days when the expensive stolen hub cap market was more likely a bigger part of youth crime than today’s crack cocaine and crystal meth market.

 

wh-imgp0487

 

The full wheel covers were definitely an extravagance on yesterday’s rides, but they were a fundamental part of the kind of old school success portrayed in TV series like Mad Men where gaudy excess was part of the image.

 

wh-dsc 0214

 

The image included stylish wheel covers on cars.

Jim Sutherland

Like us on Facebook

Follow us on Twitter

Follow us on Pinterest

print
7513 Total Views 1 Views Today

About admin

You must be logged in to post a comment Login

Facebook

Featured Ads

Rear View Mirror

OCTOBER 28, 2015: QUESTIONS YOU NEED TO ASK ABOUT A CHOP

  One of the trickiest equations in the car hobby is the custom look.   One car guy’s concept of a dream machine may be another car guy’s idea...

October 28, 2015 View more...
52 imgp2908

APRIL 21, 2015 (MAY 2015): A 1952 CHEVY PANEL: THE PURPOSE-BUILT TRUCK FROM THE GENERAL

  A 1952 Chevrolet panel (sedan delivery) was not built for fun family outings.   It was a working vehicle with many applications in the practical world.   These...

April 21, 2015 View more...
68 igp3671

OCTOBER 29, 2014 (FEB 2015): A MOPAR GUY PUTS HIS MECHANICAL SKILLS INTO A 1968 DODGE TRUCK PROJECT

  Mark Klein is a transmission expert and a big fan of 60s-era Dodge pickups.   He spent his childhood on the family farm where the trucks of choice...

October 29, 2014 View more...
jr-g001

APRIL 23. 2014 (MAY 2014): 1962 DODGE STATION WAGON: THE REAL STORY BEHIND “VACATION”

  The movie “Vacation” was based on a typical baby boomer family vacation to Wally World with some Hollywood overtones like motel robberies, hostage-taking and armed conflict with police....

April 23, 2014 View more...

Most Viewed

My Star Showcase

news-mill-jjmscc_Neon-001

SIGN UP FOR THE MYSTARCOLLECTORCAR DAILY NEWSLETTER!

SIGN UP FOR THE MYSTARCOLLECTORCAR DAILY NEWSLETTER!   Are you too busy to check out MSCC regularly? That’s too bad because MyStarCollectorCar is updated every day.   You don’t...

October 25, 2017 View more...
mill-jjmscc_Neon

MSCC MARKET REPORT 2018

  MSCC MARKET REPORT 2018   Welcome to the MyStarCollectorCar Market Report.   This will be a regional look at prices for collector vehicles based on actual sales so...

August 3, 2017 View more...
products-IMGP5647

MSCC Products and Services Showcase

These are all great businesses and they support MyStarCollector Car through their advertising  so we can continue to bring you our  insight into the old car hobby 365 days...

July 13, 2016 View more...

More At My Star

BYE BYE TRI-FIVE: THE DAWN OF THE 1958 CHEVY

    The 1950s became famous when the finned car era took flight in the back nine of the decade.   GM joined in the reindeer games in a big way with their lineup and car guys witnessed the evolution of the fin on the 1955 to ’57 Chevys.   The three model years became See More

WHY THE SHOEBOX FORD WAS (AND STILL IS) A HOME RUN

  One of the most famous cars in automotive history is the Shoebox Ford.   This iconic car from the Blue Oval boys was introduced as a 1949 model and built until 1951.   The car represented a giant step in the post-war automotive era because 1949 was the first year for new car styles See More

MSCC APRIL 18 “WHAT’S IT?” WEDNESDAY: HEADLIGHTS, GRILLES –IT ALL ADDS UP

.   WELCOME TO MYSTARCOLLECTORCAR “WHAT’S IT?” WEDNESDAY FOR 2018   This is the third year for MSCC “What’s It?” Wednesday.   This feature was an overnight success back in 2016 so the only thing to do was keep it rolling in 2018.   Look for the first clue at the top of the section See More

WHY I LIKE THE 1967-69 DODGE DART

  The Dodge Dart was heavily associated with the compact car movement and economy from a bygone automotive era.   That practical image went flying out the open window of a fast-moving Dart when the Mopar crew added a V-8 option for the Dart in the 1960s.   The revamped style of the Dart caught See More

Editor’s Picks

69vw-IMGP0830

APRIL 2018: A 1968 VW BEETLE CONVERTIBLE IS NAMED AFTER A FAMOUS TV STAR

  The VW Beetle began life in pre-war Germany as the “People’s Car” under order from the highly unlovable but ambitious Adolf Hitler.   One has to wonder how...

April 15, 2018 View more...
TWO

REALITY IN THE HOBBY—WE’RE DOWN TWO MORE CAR GUYS

  The car hobby is a great world but one of its biggest enemies is found in the demographics.   There are a fair number of car guys in...

April 13, 2018 View more...
59

DO IT YOURSELF CAR APPRAISALS—YES, YOU CAN HANDLE IT

  I had my first experience with vintage car appraisals back in the late 90s with a ’59 Plymouth.   I needed an appraisal for insurance and they definitely...

March 29, 2018 View more...
duke

TALKING CARS WITH CATHERINE BACH—YES, DAISY DUKE IS DEFINITELY A CAR GIRL

  The Dukes of Hazzard ran from 1979 to 1985 and in that time this TV show became an icon to car guys.   Car guys liked this show...

March 13, 2018 View more...

Car Shows and Events

ST1
SAINT ALBERT ROCK’N AUGUST—THE BIG SHOW RETURNS AUGUST 7-11

  Rock’n August is one of Western Canada’s biggest annual car shows.   The whole community gets behind this week-long event because this is a showcase for the best...

December 16, 2017
IMG_4818
JULY 28, 2018 19th ANNUAL MICHENER ALLEN CLASSIC AND COLLECTOR CAR AUCTION

FEATURE CAR—THIS MONSTER ’69 CHARGER       The 2nd Generation Chargers are widely seen as one of the most iconic muscle cars ever built. They looked fast from...

June 19, 2017
EG-ED2018
JUNE 23, 2018 Our 11th Annual Calgary Premier Collector Car Auction at the Grey Eagle Casino!

  EG Auctions Is Proud To Present: Our 11th Annual Calgary Premier Collector Car Auction at the Grey Eagle Casino! SATURDAY MAIN EVENT June 23rd – 2018 INDOORS!!!! CONVENTION...

April 21, 2017
116-003
APRIL 2018 CAR SHOWS AND EVENTS MYSTARCOLLECTORCAR

  APRIL 1: KAMLOOPS, BC VCCC Kamloops Chapter Easter Parade   APRIL 1: EDMONTON, AB The Edmonton Antique Car Club will be Celebrating Easter with our 55th Annual Easter...

October 5, 2015

Ads

Ads responsive