Daily Features

HOW TO SELL AN OLD CAR TO A NEW MILLENNIAL

By on April 20, 2017
IMGP7781-001

IMGP7781-001

 

The largest numbers in a demographic group since the Baby Boomers can be found in the Millennial generation.

 

Millennials (aka Generation Y) were born between the early Eighties and late Nineties, give or take a few years.

 

The earliest and oldest crop of Millennials are now adults in their 30s, while the youngest are in the last throes of late adolescence.

 

Millennials represent the future as consumers and decision-makers and they will bring their own philosophy to the game.

 

ad-MSCC Logo

 

This group of young 21st century adults have grown up in a cyber-world where they have forged their major interests in a new world where gigabytes mean much more to them than horsepower. Generally speaking, Millennials have displayed the least interest in internal combustion engines since the generation that disliked the first cars because it scared their horses in the late 19th century.

 

AIMGP0536

 

So how does one get a kid to buy into the old car hobby? For some Millennials, it is simply a matter of influence from their parents or grandparents. They were fortunate enough to grow up in a family where the car hobby was alive and well in the garage behind their house.

 

IMGP7746

 

These Millennials were born into a car guy family and just ran with it, so there is no sales pitch needed to get buy-in from them when it comes to the vintage car hobby.

 

FACE

 

Some Millennials are gearheads who want to blaze their own trial in the car hobby. They are drawn to new age tuner cars that are closer to them in age and are essentially the source of automotive inspiration for these 21st century hot-rodders.

 

2011 JIM PIX CARS, ETC. ETC 385

 

The tuner cars offer a unique way to combine the car hobby with the computer world for Millennials. The little four and six-bangers under the hood of tuners can be built into chipped-up, super-charged monsters that can devour the competition on the street or track.

 

IMGP5193

 

The Millennials’ replacement for displacement is a tricked-out tiny engine in a small car with the best power to weight ratio in the laws of physics.

 

2011 JIM PIX CARS, ETC. ETC 378

 

But how do you get a Millennial to buy into a ride that was built when his parents or grandparents were still at the courting stage in life? One way is to offer the kid the actual courting car if it is still in the family. Surprisingly, there are numerous examples of these family legacy rides that do stand the test of time and family loyalty. MSCC has written many stories about multi-generational vehicles.

 

IMGP7421

 

 

Another way is to work on the Millennial’s desire to stand out in a crowded world of peers who find their collective sameness in face rings, Kool Aid-colored hair, and a confusing array of impulse-driven tattoos. An old car will give them a unique identity that is unlike anything else they can find in a world where young people want to stand out in a cool way.

 

IMGP7747

 

The vehicle choice might be a way to sway a Millennial into the vintage car hobby. We have found younger people identify more with smaller rides and pickup trucks when it comes to interest. First-gen Mustangs fit the bill, as do Novas and Darts for Millennials. Older pickup trucks are just naturally cool for Millennials because they have been featured so often in movies and videos.

 

IMGP7211

 

There may also be a way to engage Millennials in the car hobby through resto-mods, customs and Pro-Street rides. These vehicles can be a solid compromise between old school style and new age automotive technology. They can offer a bridge between the old and the new for Millennials because they can perform like a new car with all the creature comforts found in the new rides, but they retain their retro good looks in the mix.

 

IMGP8087

 

Our final suggestion about how to get a Millennial to buy into the car hobby is the rat rod. They are personal statement rides that are built to the owner’s personal vision of coolness. Rat rods are also an affordable way to get into the hobby for a young Millennial who wants to jump into the game.

 

j

 

Those of us from earlier generations should do our best to welcome Millennials into the car hobby because one day they will be the people who decide the fate of the hobby. 

 

Jim Sutherland

 

CLICK HERE to Like us on Facebook

 

CLICK HERE to Follow us on Twitter

 

CLICK HERE to Follow us on Pinterest

 

Please re-post this if you like this article.

print

32087 Total Views 1 Views Today

About admin

You must be logged in to post a comment Login

Facebook

Featured Ads

Rear View Mirror

apr13-mavimgp9546-002

APRIL 26, 2013: A WORLD WITH BLUE MAVERICKS STILL EXISTS IN OUR TOWN

  The Ford Maverick was hardly the stuff of car guy dreams when it hit the Blue Oval lineup in 1970.   It was a compact car that was...

April 26, 2013 View more...
apr13-400imgp1355-001

APRIL 18, 2013: THE BIG, BAD AND BEAUTIFUL: DETROIT’S 400 CLUB OF MONSTERS

  One of the driving forces behind the street wars of the 60s was a full-on big block bloodbath between the Big Three.   The boys from Detroit took...

April 18, 2013 View more...
apr13-chca location 001-001

APRIL 13, 2013: THE REAL STARS OF 50s & 60s TELEVISION-THE WORKING VEHICLES OF A SMALL TOWN TV STATION

  Most of the Baby Boom demographic looks back at the 1950s and 60s as the Golden Era of television.   In some cases like Gunsmoke, Andy Griffith or...

April 13, 2013 View more...
apr13-connaimgp2318-002

APRIL 13, 2013: HOW TO UNCOMPLICATE YOUR LIFE-BUY AN OLD CAR AND ENJOY THE RIDE

  The pace of life gets faster with every new device that connects us to the world at cyber-speed.   We can find out the temperature in Helsinki Finland...

April 13, 2013 View more...

Most Viewed

My Star Showcase

products-IMGP5647

MSCC Products and Services Showcase

These are all great businesses and they support MyStarCollector Car through their advertising  so we can continue to bring you our  insight into the old car hobby 365 days...

July 13, 2016 View more...
AD-contactIMGP8080

ADVERTISE ON MYSTARCOLLECTORCAR

Do you have an automotive-related business? If so, you should seriously consider marketing through MyStarCollectorCar.   We are currently averaging 61,000 impressions per day on Canada’s leading online car...

March 31, 2016 View more...
IGP2993-NOVA SC

CONTACT MSCC ABOUT YOUR 2017 CAR SHOWS, CLUB MEETINGS AND CLUB RELATED EVENTS

  CONTACT MSCC ABOUT YOUR 2017 CAR SHOWS, CLUB MEETINGS AND CLUB RELATED EVENTS   Have you already scheduled your car show for 2017?   “Send MSCC the information...

October 26, 2015 View more...
IMGP9613

JUNE 2017 CAR SHOWS AND EVENTS: MyStarCollectorCar

Help us out and give us your information about your show so it’s accurate. The sooner we have it, the more exposure you get. These pages get massive traffic...

October 11, 2015 View more...

More At My Star

GOOD NEWS: AN OLD CAR IS NOT SMARTER THAN YOU

  Today’s cars are a marvel in technology that almost seem like science fiction to those of us from a bygone era.   They live up to everything Popular Science predicted in the 50s and 60s-except for the anti-gravity flying car option-and the car manufacturers are working on that George Jetson angle.   New cars See More

THE 1955 AND ’65 FORDS: YEARS OF BIG BLUE OVAL CHANGES

  There is a world of difference in the ten years that separate a 1955 Ford from a 1965 Ford because a 1955 Ford does not resemble a ’65 Ford in any way, shape or form.   The two cars were built during an era when the Big Three wanted a new look every year See More

MY TO-DO LIST FOR VINTAGE VEHICLE EXPERIENCES

  Every car guy has a list of classic vehicles that we want to drive before we head to the Big Garage in the Sky and I am one of them.   There are unfulfilled car dreams in every one of us who embraced the internal combustion engine in its various forms at a young See More

MSCC JUNE 21 “WHAT’S IT?” WEDNESDAY—DON’T BE FOOLED BY THE PERSPECTIVE

2017 MSCC “WHAT’S IT?”   WEDNESDAY MSCC What’s It? Wednesday is back for 2017.   This is a weekly guessing game for car guys and it was one of the most popular new MSCC features in 2016.     MSCC JUNE 21 “WHAT’S IT?” WEDNESDAY—DON’T BE FOOLED BY THE PERSPECTIVE   Nothing is exactly as it See More

Editor’s Picks

42-001

4 CAR SHOWS IN 3 DAYS: IT WAS THAT PERFECT KIND OF WEEKEND

  One of the finest reasons to love the month June is the abundance of classic rides on the car show circuit.   The sun, the moon, the stars...

June 18, 2017 View more...
police

KEEPING IT REAL: EX-POLICE CARS—A HOT TREND IN THE HOBBY

  The car hobby is like any market because it has trends.   These trends can go up and down plus they can be very unpredictable so the key...

June 12, 2017 View more...
milner-001

FIVE QUESTIONS WITH AMERICAN GRAFFITI’S PAUL LE MAT—LIFE AS A CAR GUY SCREEN LEGEND

  American Graffiti debuted in August, 1973 and no one could have predicted that a simple look back at 1962 would turn into a piece of cultural history.  ...

May 11, 2017 View more...
IMGP7641

HOW TO GET YOUR CLASSIC READY FOR AN AUCTION

  January is definitely a high profile month for car auctions.   TV paved the way years ago when Barrett-Jackson started broadcasting prime time shows from Scottsdale, Arizona.  ...

January 16, 2017 View more...

Car Shows and Events

IGP2993-NOVA SC
CONTACT US TO LIST YOUR 2017 CAR SHOWS

CONTACT US TO LIST YOUR 2017 CAR SHOWS AND EVENTS info@mystarcollectorcar.com 534295 Total Views 723 Views Today

June 23, 2017
ClassicCar-001
MICHENER ALLEN COLLECTOR CAR AUCTION JULY 29, 2017

MICHENER ALLEN COLLECTOR AUCTION JULY 29, 2017   Phone: 403-226-0405 Fax: 403-226-0707 Toll Free: 1-877-811-8855 13090 Barlow Trail NE Calgary, Alberta  T3N 1A2 Click here for auction details  ...

June 19, 2017
2017-Raffle-Car-Artists-Rendering-1024x425
ST. ALBERT CRUISERS–GIVING BACK TO THE COMMUNITY

  The St. Albert Cruisers host one of the largest annual car shows in Canada every August.   They call it Rock n’ August for a reason because this...

April 30, 2017
IMGP9613
JUNE 2017 CAR SHOWS AND EVENTS: MyStarCollectorCar

Help us out and give us your information about your show so it’s accurate. The sooner we have it, the more exposure you get. These pages get massive traffic...

October 11, 2015

Ads

Ads responsive