Daily Features

HOW TO SELL AN OLD CAR TO A NEW MILLENNIAL

By on April 20, 2017
IMGP7781-001

IMGP7781-001

 

The largest numbers in a demographic group since the Baby Boomers can be found in the Millennial generation.

 

Millennials (aka Generation Y) were born between the early Eighties and late Nineties, give or take a few years.

 

The earliest and oldest crop of Millennials are now adults in their 30s, while the youngest are in the last throes of late adolescence.

 

Millennials represent the future as consumers and decision-makers and they will bring their own philosophy to the game.

 

ad-MSCC Logo

 

This group of young 21st century adults have grown up in a cyber-world where they have forged their major interests in a new world where gigabytes mean much more to them than horsepower. Generally speaking, Millennials have displayed the least interest in internal combustion engines since the generation that disliked the first cars because it scared their horses in the late 19th century.

 

AIMGP0536

 

So how does one get a kid to buy into the old car hobby? For some Millennials, it is simply a matter of influence from their parents or grandparents. They were fortunate enough to grow up in a family where the car hobby was alive and well in the garage behind their house.

 

IMGP7746

 

These Millennials were born into a car guy family and just ran with it, so there is no sales pitch needed to get buy-in from them when it comes to the vintage car hobby.

 

FACE

 

Some Millennials are gearheads who want to blaze their own trial in the car hobby. They are drawn to new age tuner cars that are closer to them in age and are essentially the source of automotive inspiration for these 21st century hot-rodders.

 

2011 JIM PIX CARS, ETC. ETC 385

 

The tuner cars offer a unique way to combine the car hobby with the computer world for Millennials. The little four and six-bangers under the hood of tuners can be built into chipped-up, super-charged monsters that can devour the competition on the street or track.

 

IMGP5193

 

The Millennials’ replacement for displacement is a tricked-out tiny engine in a small car with the best power to weight ratio in the laws of physics.

 

2011 JIM PIX CARS, ETC. ETC 378

 

But how do you get a Millennial to buy into a ride that was built when his parents or grandparents were still at the courting stage in life? One way is to offer the kid the actual courting car if it is still in the family. Surprisingly, there are numerous examples of these family legacy rides that do stand the test of time and family loyalty. MSCC has written many stories about multi-generational vehicles.

 

IMGP7421

 

 

Another way is to work on the Millennial’s desire to stand out in a crowded world of peers who find their collective sameness in face rings, Kool Aid-colored hair, and a confusing array of impulse-driven tattoos. An old car will give them a unique identity that is unlike anything else they can find in a world where young people want to stand out in a cool way.

 

IMGP7747

 

The vehicle choice might be a way to sway a Millennial into the vintage car hobby. We have found younger people identify more with smaller rides and pickup trucks when it comes to interest. First-gen Mustangs fit the bill, as do Novas and Darts for Millennials. Older pickup trucks are just naturally cool for Millennials because they have been featured so often in movies and videos.

 

IMGP7211

 

There may also be a way to engage Millennials in the car hobby through resto-mods, customs and Pro-Street rides. These vehicles can be a solid compromise between old school style and new age automotive technology. They can offer a bridge between the old and the new for Millennials because they can perform like a new car with all the creature comforts found in the new rides, but they retain their retro good looks in the mix.

 

IMGP8087

 

Our final suggestion about how to get a Millennial to buy into the car hobby is the rat rod. They are personal statement rides that are built to the owner’s personal vision of coolness. Rat rods are also an affordable way to get into the hobby for a young Millennial who wants to jump into the game.

 

j

 

Those of us from earlier generations should do our best to welcome Millennials into the car hobby because one day they will be the people who decide the fate of the hobby. 

 

Jim Sutherland

 

CLICK HERE to Like us on Facebook

 

CLICK HERE to Follow us on Twitter

 

CLICK HERE to Follow us on Pinterest

 

Please re-post this if you like this article.

print

32018 Total Views 1 Views Today

About admin

You must be logged in to post a comment Login

Facebook

Featured Ads

Rear View Mirror

july12-smallimgp3993-002

JULY 7, 2012: DO YOURSELF A HUGE FAVOR AND TAKE IN A SMALL TOWN CAR SHOW THIS SUMMER

  One of our favorite tasks at MSCC is any weekend where a car show in a small town is on our car events calendar.   There is something...

July 7, 2012 View more...
july12-healthimgp3691-001

JULY 7, 2012: WHY I FIT IN AT A CAR SHOW BETTER THAN A HEALTH FOOD STORE

  I was in a health food store in search of barley flour as opposed to regular wheat flour.   The main reason for my visit was that conventional...

July 7, 2012 View more...
july12-gpsmy star fallen 70s ford-002

JULY 5, 2012: LONG BEFORE GOOGLE MAP SEARCH AND GPS, THERE WERE OLD CAR LANDMARKS

  One of the longest running jokes in sit-coms is a guy who refuses to ask for directions when he gets lost on the road.   The basic claim...

July 5, 2012 View more...
june12-boogie5

JUNE 25, 2012: WE LOOK AT A LEADING CANDIDATE FOR THE NEXT BIG THING IN COLLECTOR VEHICLES

  The past few years have produced some new darlings of the collector car world when a new path is blazed through unknown collector vehicle territory.   The list...

June 25, 2012 View more...

Most Viewed

My Star Showcase

products-IMGP5647

MSCC Products and Services Showcase

These are all great businesses and they support MyStarCollector Car through their advertising  so we can continue to bring you our  insight into the old car hobby 365 days...

July 13, 2016 View more...
AD-contactIMGP8080

ADVERTISE ON MYSTARCOLLECTORCAR

Do you have an automotive-related business? If so, you should seriously consider marketing through MyStarCollectorCar.   We can get you 25,000 views a day on Canada’s leading online car...

March 31, 2016 View more...
IMGP4077

MAY 2017 CAR SHOWS AND EVENTS: MyStarCollectorCar Listings

  Help us out and give us your information about your show so it’s accurate. The sooner we have it, the more exposure you get. These pages get massive...

October 12, 2015 View more...

More At My Star

WE ARE THE CLASSICS (ALBERTA)—THE NEXT GENERATION OF CAR GUYS REALLY DIG THE 70S IRON

    Kyle Hanger is the founder of a group called ‘We Are The Classics (Alberta)’.   No, it’s not a retro rock act—they are on the cutting edge of the hobby.   They are the next generation of car guys.     MSCC contacted Kyle to learn what makes up ‘We Are The Classics See More

EIGHT OF MY ALL TIME FAVORITE MODELS

  We all went through that model phase in life.   Not the annual Sports Illustrated model phase –that would come later in life.   This is all about an era when a new AMT model was like Christmas in July so here’s a list of my all-time favorite pieces of molded plastic and glue. See More

TEARING UP THE HIGHWAY LIKE A BIG OLD DINOSAUR TO THE DRUMHELLER CAR SHOW

  Drumheller, Alberta Canada is located in the middle of a world famous dinosaur fossil area known locally as the Badlands.   This region has produced more dinosaurs than an entire season of the Flintstones and may well be one of the coolest regions in North America.   The drive to Drumheller takes you through See More

HORRIBLE DECISIONS: WHEN BAD THINGS HAPPENED TO GOOD CAR STYLES

  The bygone era of automobiles was famous for its competitive world of style changes.   Every autumn the arrival of the new models was greeted with as much enthusiasm as Christmas morning for a kid because car guys were anxious to see the new changes.   Magazines like Popular Science teased them with sneak See More

Editor’s Picks

IMGP6639-001

BIRTH OF A PREDATOR: THE 1968 CORVETTE

  The Mako Shark is one of the ocean’s fastest killers because of its sleek body design that cuts through water like a razor-sharp knife.   The Mako Shark...

May 19, 2017 View more...
milner-001

FIVE QUESTIONS WITH AMERICAN GRAFFITI’S PAUL LE MAT—LIFE AS A CAR GUY SCREEN LEGEND

  American Graffiti debuted in August, 1973 and no one could have predicted that a simple look back at 1962 would turn into a piece of cultural history.  ...

May 11, 2017 View more...
vol

I’M YOUNG, DUMB, AND I AM GONNA KILL MY CAR: A PERSONAL MEMOIR

  I was a generous combination of hormones and bad decisions when I was 17 going on 18.   I was also the proud owner of a 1962 Volvo...

April 27, 2017 View more...
IMGP7641

HOW TO GET YOUR CLASSIC READY FOR AN AUCTION

  January is definitely a high profile month for car auctions.   TV paved the way years ago when Barrett-Jackson started broadcasting prime time shows from Scottsdale, Arizona.  ...

January 16, 2017 View more...

Car Shows and Events

2017-Raffle-Car-Artists-Rendering-1024x425
ST. ALBERT CRUISERS–GIVING BACK TO THE COMMUNITY

  The St. Albert Cruisers host one of the largest annual car shows in Canada every August.   They call it Rock n’ August for a reason because this...

April 30, 2017
72c101dfayad-001
10TH ANNUAL CALGARY PREMIER COLLECTOR CAR AUCTION AT THE GREY EAGLE CASINO

EG Auctions Is Proud To Present: Our 10th Annual Calgary Premier Collector Car Auction at the Grey Eagle Casino! June 16th – 18th, 2017 INDOORS!!!! CONVENTION CENTER – 2...

April 21, 2017
IGP2993-NOVA SC
CONTACT MSCC ABOUT YOUR 2017 CAR SHOWS, CLUB MEETINGS AND CLUB RELATED EVENTS

  CONTACT MSCC ABOUT YOUR 2017 CAR SHOWS, CLUB MEETINGS AND CLUB RELATED EVENTS   Have you already scheduled your car show for 2017?   “Send MSCC the information...

October 26, 2015
IMGP4077
MAY 2017 CAR SHOWS AND EVENTS: MyStarCollectorCar Listings

  Help us out and give us your information about your show so it’s accurate. The sooner we have it, the more exposure you get. These pages get massive...

October 12, 2015

Ads

Ads responsive