Daily Features

SEPTEMBER 1, 2017 FIVE FOR FRIDAY: DEAD CAR BRANDS-AND WHERE THEY USED TO FIT ON THE FOOD CHAIN

By on August 31, 2017

5x

 

 

The road to 2017 is littered with the carcasses of dead car brands.

 

Sometimes car manufacturers need to lighten the load just to make ends meet when it comes to cars, but there are many car guys who mourn the loss of iconic car names along the way.

 

The names are gone-but most certainly not forgotten-by MyStarCollectorCar.

 

MSCC remembers the car models very well because they made a big impression on us during their long production run, so MyStarCollectorCar will list five of the most notable cars that headed to the big dealership in the sky.

 

Our dead car list is not listed in order of preference, nor does it include every car that was built over the long history of cars because that list would be too long for our purposes (i.e., MSCC does not write articles that are big enough to rival War and Peace in size).

 

Instead, MystarCollectorCar will re-visit this topic in the future and pick five more famous dead cars because there are plenty of dearly departed names on the list. So let the fun (and mourning) begin on our list.

 

ad-MSCC Logo

 

The first dead car on our list is also the newest one: Mercury. Mercury was one of Edsel Ford’s (Henry’s son) decisions and began production in 1938, with the last Merc rolling off the Ford assembly line in January, 2011.

 

IMGP9812

 

The Mercury was a “tweener” because it was more luxurious than a basic Ford, but not quite a Lincoln in the FoMoCo food chain.  The Merc was designed to compete with the more upscale level cars from the other two manufacturers (Chrysler and General Motors) in the Big Three battle for automotive supremacy in the North American arena.

 

IMGP2462

 

Mercury was known for its luxury, even though it produced beefed-up models during the muscle car wars of the late Sixties and early 70s. Eventually the lines between a Ford and Mercury became blurred because Fords added plenty of luxury to their base models and the need for Mercurys became a question mark for FoMoCo.

 

IMGP4426

 

The answer came in 2011 when Ford pulled the pin on its Mercury model.

 

Our second dead car at MyStarCollectorCar is the Oldsmobile. GM’s Oldsmobile was around in the 19th century and was built until the early 21st century when it died a quiet death in 2004.

 

IMGP2701

 

The Olds was also an upscale model compared to the base Chevrolet model at GM.  The Oldsmobile was also a tweener because it was more than a Chevy-but not quite a Caddy.

 

IMGP2714

 

Olds also fostered a reputation as a luxury model and attempted to muscle up in the Sixties with its 442 model. However, the Oldsmobile also had rivals within GM (Buick and Pontiac). One of these models had to go-and Olds drew the short straw.

 

IMGP2538

 

Speaking of Pontiac, our third MSCC dead car is the Poncho. Pontiac was known for its upscale approach (by comparison to Chevy) when it was first built in 1926 and remained a big player in the slightly upscale market until it hit the streets with its GTO model in the mid-60s. The Goat made Pontiac an unlikely, but big player, in the muscle car category during this era.

 

IMGP2657

 

Pontiac steered in many directions until its death in 2010, but it will always be known as a luxury ride by most car guys- with a GTO exception.

 

IMGP4432

 

MyStarCollectorCar’s fourth entry is the Plymouth model from Chrysler. Plymouth was an entry level car that joined the Mopar family in July, 1928 and died in June, 2001.

 

IMGP4459

 

Plymouth was always touted as an affordable set of wheels that was made for a car guy on a budget- until the mid-Fifties when the car could be ordered in various models that ranged from Savoy (barebones) to Fury (upscale).

 

IMGP4272

 

Plymouth re-invented itself as an affordable hot rod in the late Sixties with the debut of the Road Runner model and became a big part of the muscle car folklore from that era.

 

IMGP4504

 

Shuffling the deck in the early 21st century at Daimler-Chrysler meant Plymouth was declared dead in 2001 by a new German owner who was less concerned about the Plymouth legacy and its major impact in North America.

 

MyStarCollectorCar’s fifth and last entry in the dead car category is DeSoto. The DeSoto joined the Chrysler family the same year as the Plymouth in 1928, but the last DeSoto left the factory many years before the Plymouth in 1961.

 

IMGP2003

 

DeSoto was always considered to be a tweener car that was more than a Plymouth-but not quite a Chrysler model, even though it resembled the upscale Chrysler in many ways over the years.

 

IMGP4622

 

The DeSoto gained an even cooler finned look during the Exner era of the late Fifties but there was no place for the car when Exner got the boot; so DeSoto went the same way as the dodo. Both bird and car became extinct.

 

IMGP4501

 

The death warrants on these five cars may have been signed many years ago, but their legacy remains in the hearts and minds of car guys around the world.

 

And don’t forget the car shows because these dead cars are still rock stars at these events in 2017. 

BY: Jim Sutherland

Jim Sutherland is a veteran automotive writer whose work has been published by many major print and online publications. The list includes Calgary Herald, The Truth About Cars, Red Deer Advocate, RPM Magazine, Edmonton Journal, Montreal Gazette, Windsor Star, Vancouver Province, and Post Media Wheels Section.  

 

CLICK HERE to Like us on Facebook

 

CLICK HERE to Follow us on Twitter

 

CLICK HERE to Follow us on Pinterest

 

print
35182 Total Views 1 Views Today

About admin

You must be logged in to post a comment Login

Facebook

Featured Ads

Rear View Mirror

june13-lenobarrett jackson 2013 154-002

JUNE 27, 2013: THE JAY LENO RUMOR–OR HOW TO GET PEOPLE TO ATTEND YOUR CAR EVENT

  The Godfather of car guys has to be Jay Leno; he even has an Italian heritage to qualify for godfatherhood.   Leno lives the dream of every car...

June 27, 2013 View more...
june 2012-50thames002-001

JUNE 1, 2012 A 1950 THAMES TRUCK: THE LITTLE ENGLISH FORD THAT GOT A BIG MAKEOVER

  Russ Brotherton is one of those car guys who can tackle anything that comes his way.   He was a big fan of the Anglias that made their...

June 1, 2012 View more...

JUNE 24, 2010: CANADIAN IRON-1957 DODGE REGENT ‘OUT OF THE CLOSET’

  Gord Kelly had trouble coming out of the closet but not in the “don’t ask-don’t tell sense”.   ‘Gord’s problem was that he didn’t want to put this...

June 24, 2010 View more...

FEBRUARY 12, 2018: SRT (STREET ROD TECHNOLOGIES)—THE FUTURE OF THE CAR HOBBY

  The future of the car hobby is one of the most frequent conversations I have at car shows.   The demographics and vehicles are older so the question...

February 12, 2010 View more...

Most Viewed

My Star Showcase

MYSTARCOLLECTORCAR OCTOBER 2018 ROAD WARRIORS—A COUNTRY-WIDE LOOK

  MyStarCollectorCar Road Warriors can be found on any street or highway across diverse regions.   For example, this Camaro was on a street in Quebec.     This...

October 19, 2018 View more...

JULY 2018 ROAD WARRIORS—THIS IS WHY SUMMER IS ACTUALLY A COOL SEASON

  Winter is the enemy of classic iron but summer is its best friend.   That’s why you’ll see cars like this shoebox Ford in the summer months because...

July 13, 2018 View more...

MSCC MARKET REPORT 2018

  MSCC MARKET REPORT 2018   Welcome to the MyStarCollectorCar Market Report.   This will be a regional look at prices for collector vehicles based on actual sales so...

August 3, 2017 View more...

MSCC Products and Services Showcase

These are all great businesses and they support MyStarCollector Car through their advertising  so we can continue to bring you our  insight into the old car hobby 365 days...

July 13, 2016 View more...

More At My Star

THE HEAT OF THE MATTER: DRIVING OLD CARS DURING WINTER MONTHS

  I live in a Western Canadian subarctic climate region that has a short summer season and a long winter season.    There is no earthly reason to believe this grim annual meteorological reality will change during the course of my lifetime; given the fact I live in the northern half of the Northern Hemisphere See More

NOVEMBER 16 MSCC FEATURE FRIDAY: THE BALLAD OF THELMA PART THREE—TEST DRIVING THE 400 CHRYSLER LEAN BURN AFTER THE EFI RETROFIT

  After reinstalling the collector and the gas tank and connecting the pump to the gas tank, I was left with very little to finish up so I was able to wire up the rest of the harness and run the return fuel line to the tank. The harness was pretty simple: you pull power See More

IN PRAISE OF FOUR-DOOR HARDTOPS

  One of the most popular car models ever built in North America was the two-door hardtop.   The two-door hardtop was introduced in the late 1940s by General Motors as a mass production vehicle.     The post-war automotive builders danced with the concept for a few years prior to the introduction of the See More

THIS WAS YOUR FATHER’S OLDSMOBILE…..WHY MESS WITH A GOOD THING?

  Oldsmobile was a renowned “tweener” car in the GM lineup: an Olds was not quite a Cadillac-but it was more than a Chevy in the General’s battle plan for Big Three domination.   An Olds left the GM factory as a luxury model that offered a competitive edge when it came to self-image in See More

Editor’s Picks

NOVEMBER 2018: A YOUNG CAR GUY KEEPS A BIG PROMISE TO THE FIRST OWNER OF A 1976 CHEVY CAPRICE

  A 1976 Chevy Caprice four-door hardtop represents a large-and-in-charge automotive era for General Motors.   The styling change for the full-size Chevy was a year away, so 1976...

November 16, 2018 View more...

FIVE QUESTIONS WITH EG AUCTION’S TODD SCHWINDT

  EG Auctions has been a player in the western Canadian car hobby for years and they’ve grown to the point where they have expanded into the U.S. market....

October 23, 2018 View more...

GET COACHED ON THAT CAR PROJECT—REYNOLDS-ALBERTA MUSEUM VEHICLE RESTORATION WORKSHOPS

  Restoration projects are not easy.   In fact, a full restoration can be the most complex and difficult job you’ll ever take on but the pain is definitely...

September 3, 2018 View more...

NOVEMBER 1-4 2018 PALM SPRINGS CALIFORNIA CARS STARS ROCK N ROLL Collector Car Auction

    NOVEMBER 1-4 2018 PALM SPRINGS CALIFORNIA CARS STARS ROCK N ROLL Collector Car Auction 11th Annual Red Deer Fall Finale Classic Sept 7 to 9, 2018 COLLECTOR...

May 31, 2018 View more...

Car Shows and Events

ST ALBERT’S ROCK’N AUGUST: THE RAIN, THE PARK, AND A BRADY BUNCH CAR-PLUS A MOPAR FEST

  MyStarCollectorCar was on the road to St Albert, Alberta this past weekend for their annual Rock’n August car show held on the grass in their famous park system....

August 11, 2018
JULY 28, 2018 19th ANNUAL MICHENER ALLEN CLASSIC AND COLLECTOR CAR AUCTION

FEATURE CAR—THIS MONSTER ’69 CHARGER       The 2nd Generation Chargers are widely seen as one of the most iconic muscle cars ever built. They looked fast from...

June 19, 2017
NOVEMBER 1-4, 2018 PALM SPRINGS, CALIFORNIA EG AUCTIONS CARS STARS ROCK N ROLL Collector Car Auction

    NOVEMBER 1-4 2018 PALM SPRINGS CALIFORNIA CARS STARS ROCK N ROLL Collector Car Auction SATURDAY FEATURE LOT 162     1969 CAMARO RS SS 396 – 375HP...

April 21, 2017
NOVEMBER 2018 CAR SHOWS AND EVENTS MYSTARCOLLECTORCAR

  NOV 1-4: PALM SPRINGS, CA Cars, Stars and Rock and Roll Collector Car Auction     NOV 4: SURREY, BC Kruise for Kids 2018 604-521-3021   NOV 16-18:...

September 29, 2015

Ads

Ads responsive